The Triple – I was founded in 1960 to meet the needs of consumers in providing a wider awareness and understanding of insurance. We are the trusted source of unique, data-driven insights on insurance to inform and empower consumers. Over the years, we became the premier, go-to source for local and national media and other opinion leaders. And we became a respected publisher of consumer-oriented materials as well as thought leadership, including data-driven research studies. As a unique industry supported organization, we neither lobby nor sell insurance. Today, we’re the leading industry spokespersons on understanding financial resilience, insurance-related innovation, and emerging issues. Our expert research and commentary covers all lines of insurance.